Short Interest in comScore, Inc. (NASDAQ:SCOR) Expands By 26.1%

comScore, Inc. (NASDAQ:SCOR) was the target of a significant increase in short interest in November. As of November 15th, there was short interest totalling 31,400 shares, an increase of 26.1% from the October 31st total of 24,900 shares. Based on an average trading volume of 23,100 shares, the days-to-cover ratio is presently 1.4 days. Approximately 0.9% of the shares of the stock are short sold.

Wall Street Analysts Forecast Growth

Several research firms have recently weighed in on SCOR. Craig Hallum restated a “hold” rating and issued a $8.00 target price (down previously from $18.00) on shares of comScore in a research report on Thursday, August 29th. Needham & Company LLC decreased their target price on comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a research report on Wednesday, August 7th. Finally, StockNews.com began coverage on comScore in a research report on Tuesday, November 26th. They issued a “buy” rating on the stock.

Hedge Funds Weigh In On comScore

An institutional investor recently raised its position in comScore stock. Vanguard Group Inc. increased its stake in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% during the first quarter, according to the company in its most recent disclosure with the SEC. The institutional investor owned 174,826 shares of the company’s stock after buying an additional 2,121 shares during the quarter. Vanguard Group Inc. owned about 3.63% of comScore worth $2,692,000 at the end of the most recent reporting period. 42.15% of the stock is owned by hedge funds and other institutional investors.

comScore Stock Performance

Shares of comScore stock opened at $8.38 on Monday. comScore has a one year low of $4.89 and a one year high of $20.97. The company has a market cap of $40.99 million, a price-to-earnings ratio of -0.39 and a beta of 1.10. The business’s 50 day moving average price is $6.66 and its 200 day moving average price is $9.65.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.