WPP (LON:WPP) Trading Down 16.1% – Should You Sell?

WPP plc (LON:WPP) shares fell 16.1% on Thursday . The stock traded as low as GBX 616.60 ($7.82) and last traded at GBX 646.20 ($8.20). 43,476,680 shares traded hands during mid-day trading, an increase of 1,188% from the average session volume of 3,376,563 shares. The stock had previously closed at GBX 770.20 ($9.77).

Analysts Set New Price Targets

Separately, JPMorgan Chase & Co. reduced their price target on shares of WPP from GBX 1,040 ($13.19) to GBX 960 ($12.18) and set a “neutral” rating on the stock in a research report on Tuesday, January 7th.

WPP Stock Down 15.1 %

The stock has a market cap of £7.05 billion, a price-to-earnings ratio of 34.55, a PEG ratio of 13.47 and a beta of 1.13. The company has a debt-to-equity ratio of 215.67, a quick ratio of 0.89 and a current ratio of 0.89. The firm’s 50-day simple moving average is GBX 775.33 and its two-hundred day simple moving average is GBX 783.46.

Insider Activity

In related news, insider Joanne Wilson sold 8,794 shares of WPP stock in a transaction dated Monday, December 2nd. The stock was sold at an average price of GBX 860 ($10.91), for a total value of £75,628.40 ($95,914.27). 0.22% of the stock is owned by insiders.

WPP Company Profile

WPP is the creative transformation company, using the power of creativity to build better futures for our people, planet, clients and communities.

At WPP we’re reinventing creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology for clients.