Direct Digital Holdings, Inc. (NASDAQ:DRCT) President W Keith Smith Sells 20,563 Shares

Posted by Sam Norman on Mar 28th, 2025

Direct Digital Holdings, Inc. (NASDAQ:DRCT – Get Free Report) President W Keith Smith sold 20,563 shares of the business’s stock in a transaction on Wednesday, March 26th. The stock was sold at an average price of $0.78, for a total value of $16,039.14. Following the completion of the transaction, the president now owns 12,186 shares of the company’s stock, valued at $9,505.08. This represents a 62.79 % decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink.

W Keith Smith also recently made the following trade(s):

On Monday, March 24th, W Keith Smith sold 10,300 shares of Direct Digital stock. The shares were sold at an average price of $0.76, for a total transaction of $7,828.00.
On Friday, March 21st, W Keith Smith sold 5,831 shares of Direct Digital stock. The stock was sold at an average price of $0.76, for a total transaction of $4,431.56.
On Wednesday, March 19th, W Keith Smith sold 10,171 shares of Direct Digital stock. The shares were sold at an average price of $0.80, for a total value of $8,136.80.
On Monday, March 17th, W Keith Smith sold 8,657 shares of Direct Digital stock. The shares were sold at an average price of $0.73, for a total value of $6,319.61.
On Friday, March 14th, W Keith Smith sold 15,874 shares of Direct Digital stock. The stock was sold at an average price of $0.77, for a total transaction of $12,222.98.
On Wednesday, March 12th, W Keith Smith sold 14,881 shares of Direct Digital stock. The shares were sold at an average price of $0.83, for a total transaction of $12,351.23.

Direct Digital Price Performance

NASDAQ:DRCT opened at $1.33 on Friday. The firm has a market capitalization of $19.50 million, a price-to-earnings ratio of -1.14 and a beta of 6.61. The business has a fifty day moving average price of $1.05 and a 200-day moving average price of $1.68. Direct Digital Holdings, Inc. has a one year low of $0.51 and a one year high of $16.37.

Direct Digital (NASDAQ:DRCT – Get Free Report) last released its earnings results on Thursday, March 27th. The company reported ($0.54) earnings per share (EPS) for the quarter, topping the consensus estimate of ($0.78) by $0.24. The company had revenue of $9.08 million during the quarter, compared to analyst estimates of $13.82 million. Direct Digital had a negative net margin of 5.61% and a negative return on equity of 25.66%. On average, equities research analysts expect that Direct Digital Holdings, Inc. will post -1.91 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Direct Digital

A hedge fund recently bought a new stake in Direct Digital stock. Citadel Advisors LLC purchased a new position in Direct Digital Holdings, Inc. (NASDAQ:DRCT – Free Report) in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor purchased 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned 0.30% of Direct Digital at the end of the most recent reporting period. 4.02% of the stock is owned by institutional investors and hedge funds.

About Direct Digital

(Get Free Report)

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.