Marshalls Opens First Online Store

You can now shop at Marshalls from the comfort of your own couch. Marshalls’ first e-commerce store is now live and open for business. TJX Companies (NYSE: TJX), which is also the parent company of T.J. Maxx, HomeGoods, HomeSense and Sierra, has revamped so that it now directs customers to the company’s online store.

Mark DeOliveira, Executive Vice President, TJX Digital U.S., said in a statement, “We are thrilled to introduce, which allows customers to shop Marshalls anytime. This site will feature a unique assortment of the brands and values that Marshalls is known for, and also offer customers the ability to shop through fun, interactive features and curations. We are excited for customers to experience the brand in this new way.”

Like Marshalls’ 1,100-plus brick-and-mortar stores, the online store will feature a rotating offering of goods in categories including ladies, men’s and kids apparel and footwear, home, accessories, and beauty. The company said in its statement, “Just as every Marshalls store has a different mix of product, the site will also feature its own unique mix; adding new, brand name, designer and other high-quality pieces every day.” will also offer curated shops to offer a curated assortment of unique finds.

The company has added a special influencer section to guide shoppers to similar categories of items they’re interested in right now. It has also added a “Swipe to Shop” feature that lets customers view, then sort products by swiping left or right on items. The items they choose to keep can be bought or saved on a list for later. While most of the merchandise sold online can be returned to stores or mailed back, several designer items note they are “not returnable in store.” 

Marshalls is coming to the online store game a little late. Competitors Burlington Coat Factory and Kohl’s both have had an online presence for years. T.J. Maxx and Sierra both have online stores, while the home goods stores owned by TJX do not.