Head to Head Survey: Blucora (NASDAQ:BCOR) vs. 9F (NASDAQ:JFU)

Blucora (NASDAQ:BCOR) and 9F (NASDAQ:JFU) are both small-cap business services companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, valuation, institutional ownership, dividends and earnings.


This table compares Blucora and 9F’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Blucora -43.01% 4.84% 2.32%
9F -48.15% -26.77% -19.53%

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Blucora and 9F, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Blucora 0 2 2 0 2.50
9F 0 0 0 0 N/A

Blucora presently has a consensus target price of $22.75, indicating a potential upside of 153.34%. Given Blucora’s higher probable upside, analysts plainly believe Blucora is more favorable than 9F.

Valuation & Earnings

This table compares Blucora and 9F’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Blucora $717.95 million 0.60 $48.15 million $1.85 4.85
9F $635.61 million 0.25 -$310.20 million N/A N/A

Blucora has higher revenue and earnings than 9F.

Institutional & Insider Ownership

92.5% of Blucora shares are owned by institutional investors. Comparatively, 0.1% of 9F shares are owned by institutional investors. 3.4% of Blucora shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.


Blucora beats 9F on 10 of the 10 factors compared between the two stocks.

About Blucora

Blucora, Inc. provides technology-enabled financial solutions to consumers, small business owners, and tax professionals in the United States. The company operates through two segments, Wealth Management and Tax Preparation. The Wealth Management segment offers an integrated platform of brokerage, investment advisory, and insurance services to financial advisors. The Tax Preparation segment provides digital do-it-yourself tax preparation solutions for consumers and small business owners through TaxAct.com; and ancillary services, including refund payment transfer, audit defense, stored value cards, retirement investment accounts, tax preparation support services, data archive services, and e-filing services. This segment also offers professional tax preparer software. The company was formerly known as InfoSpace, Inc. and changed its name to Blucora, Inc. in June 2012. Blucora, Inc. was founded in 1996 and is headquartered in Irving, Texas.

About 9F

9F Inc., together with its subsidiaries, operates a digital financial account platform that integrates and personalizes financial services in the People's Republic of China. Its products include digital financial accounts that offer online lending, online wealth management, and payment facilitation services; revolving and non-revolving loan products to borrowers, as well as traffic referral services to institutional funding partners; and a suite of online wealth management products, such as fixed income products, stocks, insurance, and mutual funds to investors in various platforms, including Wukong Licai, 9F Wallet, and 9F Puhui. The company also provides payment facilitation and other products and services that help users to pay credit card bills and household bills, such as utility bills; and other value-added services, including credit history search, debt consolidation, and user referral services. It has partnerships with borrowers, investors, financial institutions, and merchant partners. The company was formerly known as JIUFU Financial Technology Service Limited and changed its name to 9F Inc. in June 2014. 9F Inc. was founded in 2006 and is headquartered in Beijing, the People's Republic of China.

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