Financial Contrast: Blink Charging (NASDAQ:BLNK) versus BRP (NASDAQ:DOOO)

BRP (NASDAQ:DOOO) and Blink Charging (NASDAQ:BLNK) are both auto/tires/trucks companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, earnings, dividends, valuation, profitability and institutional ownership.

Risk and Volatility

BRP has a beta of 3.02, meaning that its share price is 202% more volatile than the S&P 500. Comparatively, Blink Charging has a beta of 3.89, meaning that its share price is 289% more volatile than the S&P 500.

Earnings and Valuation

This table compares BRP and Blink Charging’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
BRP $4.44 billion 1.41 $271.93 million $4.02 18.47
Blink Charging $6.23 million 267.34 -$17.85 million ($0.59) -67.24

BRP has higher revenue and earnings than Blink Charging. Blink Charging is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

35.2% of BRP shares are held by institutional investors. Comparatively, 27.8% of Blink Charging shares are held by institutional investors. 24.3% of Blink Charging shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


This table compares BRP and Blink Charging’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
BRP 12.80% -149.93% 14.93%
Blink Charging -310.60% -30.48% -27.78%

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for BRP and Blink Charging, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BRP 0 2 10 0 2.83
Blink Charging 0 1 3 0 2.75

BRP currently has a consensus price target of $102.00, suggesting a potential upside of 37.39%. Blink Charging has a consensus price target of $29.75, suggesting a potential downside of 25.01%. Given BRP’s stronger consensus rating and higher probable upside, equities research analysts clearly believe BRP is more favorable than Blink Charging.


BRP beats Blink Charging on 10 of the 14 factors compared between the two stocks.

About BRP

BRP Inc., together with its subsidiaries, designs, develops, manufactures, distributes, and markets powersports vehicles and marine products worldwide. It operates in two segments, Powersports and Marine. The company offers all-terrain, side-by-side, and three-wheeled vehicles; seasonal products, such as snowmobiles and personal watercraft; and engines for jet boats, outboards, karts, motorcycles, and recreational aircraft. It also provides parts, accessories, and apparel, as well as other services. The company sells its products through a network of independent dealers and distributors, as well as to original equipment manufacturers. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.

About Blink Charging

Blink Charging Co., through its subsidiaries, owns, operates, and provides electric vehicle (EV) charging equipment and networked EV charging services in the United States. The company offers residential and commercial EV charging equipment that enable EV drivers to recharge at various location types. It also provides Blink Network, a cloud-based system that operates, maintains, and tracks various Blink charging stations and associated charging data, back-end operations, and payment processing, as well as provides property owners, managers, parking companies, and state and municipal entities with cloud-based services that enable the remote monitoring and management of EV charging stations; and provides EV drivers with station information, including station location, availability, and applicable fees. In addition, the company provides EV charging hardware, software services, and service plans. It has strategic partnerships across transit/destination locations, including airports, auto dealers, healthcare/medicals, hotels, mixed-use, municipal locations, multifamily residential and condos, parks and recreation areas, parking lots, religious institutions, restaurants, retailers, schools and universities, stadiums, supermarkets, transportation hubs, and workplace locations. The company offers its services through field sales force and resellers, as well as sells residential Level 2 chargers through various internet channels. As of December 31, 2020, it deployed approximately 16,617 EV charging stations. Blink Charging Co. was founded in 2009 and is headquartered in Miami Beach, Florida.

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