Critical Survey: Ozon (OZON) versus Its Competitors

Ozon (NASDAQ: OZON) is one of 39 publicly-traded companies in the “Catalog & mail-order houses” industry, but how does it weigh in compared to its peers? We will compare Ozon to related companies based on the strength of its institutional ownership, valuation, earnings, analyst recommendations, dividends, risk and profitability.

Earnings & Valuation

This table compares Ozon and its peers top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Ozon $1.44 billion -$307.24 million -28.60
Ozon Competitors $14.99 billion $685.57 million 7.41

Ozon’s peers have higher revenue and earnings than Ozon. Ozon is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Insider and Institutional Ownership

18.4% of Ozon shares are owned by institutional investors. Comparatively, 56.7% of shares of all “Catalog & mail-order houses” companies are owned by institutional investors. 28.7% of shares of all “Catalog & mail-order houses” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.


This table compares Ozon and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Ozon N/A N/A N/A
Ozon Competitors -4.40% -2.61% 1.53%

Analyst Ratings

This is a summary of current ratings and recommmendations for Ozon and its peers, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ozon 0 2 3 0 2.60
Ozon Competitors 215 1025 3074 59 2.68

Ozon presently has a consensus price target of $58.00, suggesting a potential upside of 8.43%. As a group, “Catalog & mail-order houses” companies have a potential upside of 16.41%. Given Ozon’s peers stronger consensus rating and higher possible upside, analysts clearly believe Ozon has less favorable growth aspects than its peers.


Ozon peers beat Ozon on 10 of the 12 factors compared.

About Ozon

Ozon Holdings PLC, together with its subsidiaries, operates as an internet retailer of multi-category consumer products to the general public primarily in the Russian Federation. The company offers products in various categories that include electronics, home and décor products, children's goods, fast moving consumer goods, fresh food, and car parts. It also manages an online marketplace platform that enables third-party sellers to offer their products to consumers on its mobile apps, as well as and websites. In addition, the company provides advertising services to vendors and third-party sellers; and airline and railway tickets. Ozon Holdings PLC was incorporated in 1999 and is based in Nicosia, Cyprus.

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