L’Oréal S.A. (OTCMKTS:LRLCY) Short Interest Up 189.2% in December

L’Oréal S.A. (OTCMKTS:LRLCY) was the recipient of a significant increase in short interest in December. As of December 31st, there was short interest totalling 21,400 shares, an increase of 189.2% from the December 15th total of 7,400 shares. Based on an average daily volume of 143,600 shares, the short-interest ratio is presently 0.1 days.

L’Oréal stock traded down $3.09 during midday trading on Friday, hitting $88.53. 87,782 shares of the stock were exchanged, compared to its average volume of 74,153. L’Oréal has a 52-week low of $70.12 and a 52-week high of $97.48. The business’s 50-day moving average price is $93.96 and its 200-day moving average price is $91.44.

Several equities research analysts have weighed in on LRLCY shares. Zacks Investment Research downgraded shares of L’Oréal from a “hold” rating to a “sell” rating in a research note on Wednesday. JPMorgan Chase & Co. reiterated an “overweight” rating on shares of L’Oréal in a report on Tuesday, November 30th. UBS Group reiterated a “buy” rating on shares of L’Oréal in a report on Friday, October 22nd. Deutsche Bank Aktiengesellschaft lifted their price objective on shares of L’Oréal from €430.00 ($488.64) to €450.00 ($511.36) and gave the company a “buy” rating in a report on Friday, December 10th. Finally, Morgan Stanley restated an “overweight” rating on shares of L’Oréal in a report on Monday, November 1st. Two equities research analysts have rated the stock with a sell rating, two have assigned a hold rating, six have issued a buy rating and one has given a strong buy rating to the company. Based on data from MarketBeat.com, L’Oréal presently has a consensus rating of “Buy” and an average target price of $275.50.

About L’Oréal

L’Oréal SA engages in the manufacture and sale of beauty and hair products. It operates through the following segments: Skincare and Sun Protection, Makeup, Haircare, Hair Coloring, Fragrances, and Others. The Others segment includes hygiene products as well as sales by American professional distributors with non-Group brands.

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