Critical Contrast: Crocs (NASDAQ:CROX) & American Rebel (NASDAQ:AREBW)

Crocs (NASDAQ:CROX) and American Rebel (NASDAQ:AREBW) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, earnings and profitability.

Analyst Recommendations

This is a breakdown of recent ratings for Crocs and American Rebel, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Crocs	0	3	12	0	2.80
American Rebel	0	0	0	0	N/A

Crocs currently has a consensus target price of $154.00, indicating a potential upside of 45.00%. Given Crocs’ higher possible upside, research analysts plainly believe Crocs is more favorable than American Rebel.

Valuation and Earnings

This table compares Crocs and American Rebel”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Crocs	$3.96 billion	1.56	$792.57 million	$13.79	7.70
American Rebel	$15.45 million	N/A	N/A	N/A	N/A

Crocs has higher revenue and earnings than American Rebel.

Institutional & Insider Ownership

93.4% of Crocs shares are held by institutional investors. 2.7% of Crocs shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Crocs and American Rebel’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Crocs	20.50%	49.70%	16.93%
American Rebel	N/A	N/A	N/A

Summary

Crocs beats American Rebel on 8 of the 8 factors compared between the two stocks.

About Crocs

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.

About American Rebel

American Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides supplemental accessories, including space savings items for its safes, such as hangers, lights kits, moisture guard, and rifle rod kits. The company markets its products through retailers, local specialty sports, hunting, and firearms stores, as well as online. American Rebel Holdings, Inc. was founded in 2014 and is based in Nashville, Kansas.