Head to Head Analysis: Klaviyo (KVYO) & Its Peers

Klaviyo (NYSE:KVYO) is one of 456 publicly-traded companies in the “Prepackaged software” industry, but how does it weigh in compared to its rivals? We will compare Klaviyo to related companies based on the strength of its earnings, risk, profitability, valuation, dividends, institutional ownership and analyst recommendations.

Earnings and Valuation

This table compares Klaviyo and its rivals gross revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Klaviyo	$698.10 million	-$308.23 million	-205.16
Klaviyo Competitors	$2.07 billion	$336.36 million	6.66

Klaviyo’s rivals have higher revenue and earnings than Klaviyo. Klaviyo is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Institutional and Insider Ownership

45.4% of Klaviyo shares are held by institutional investors. Comparatively, 57.0% of shares of all “Prepackaged software” companies are held by institutional investors. 53.2% of Klaviyo shares are held by company insiders. Comparatively, 19.0% of shares of all “Prepackaged software” companies are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of current recommendations and price targets for Klaviyo and its rivals, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Klaviyo	0	3	15	0	2.83
Klaviyo Competitors	2377	16060	31514	879	2.61

Klaviyo presently has a consensus target price of $39.00, indicating a potential upside of 5.61%. As a group, “Prepackaged software” companies have a potential upside of 6.92%. Given Klaviyo’s rivals higher probable upside, analysts clearly believe Klaviyo has less favorable growth aspects than its rivals.

Risk and Volatility

Klaviyo has a beta of 1.13, meaning that its stock price is 13% more volatile than the S&P 500. Comparatively, Klaviyo’s rivals have a beta of 0.46, meaning that their average stock price is 54% less volatile than the S&P 500.

Profitability

This table compares Klaviyo and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Klaviyo	-5.23%	0.86%	0.73%
Klaviyo Competitors	-57.32%	-28.58%	-7.71%

Summary

Klaviyo beats its rivals on 7 of the 13 factors compared.

Klaviyo Company Profile

Klaviyo, Inc., a technology company, provides a software-as-a-service platform in the United States, other Americas, the Asia-Pacific, Europe, the Middle East, and Africa. The company offers Klaviyo, a cloud-native platform for data store, segmentation engine, campaigns and flows, and messaging infrastructure. It also provides email to send personalized marketing emails, including drag-and-drop email templates to edit and customize pre-built templates; email campaigns and automations with smart send time features, generative artificial intelligence for subject line creation, A/B testing tools, and consumer list segmentation; short message services to send targeted marketing text messages to consumers, as well as built-in contact cards to ensure that texts does not appear as random numbers; and push, a personalized push notification to engage with consumer. In addition, the company offers other applications, such as reviews, which collect product reviews; and customer data platform that allows to manage, deploy, transform, and sync data. It serves its products to entrepreneurs, small and medium-sized businesses to mid-market businesses, and enterprises. The was incorporated in 2012 and is headquartered in Boston, Massachusetts.