Harley-Davidson (NYSE:HOG) Hits New 1-Year Low – Time to Sell?

Shares of Harley-Davidson, Inc. (NYSE:HOG) reached a new 52-week low during trading on Tuesday . The stock traded as low as $27.37 and last traded at $28.25, with a volume of 1220614 shares changing hands. The stock had previously closed at $27.80.

Wall Street Analyst Weigh In

Several research analysts recently issued reports on the company. StockNews.com upgraded Harley-Davidson from a “sell” rating to a “hold” rating in a research report on Wednesday, November 27th. Citigroup dropped their price objective on Harley-Davidson from $39.00 to $34.00 and set a “neutral” rating for the company in a research report on Friday, October 25th. Robert W. Baird reduced their target price on shares of Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating on the stock in a report on Tuesday, December 31st. UBS Group reduced their price objective on shares of Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating on the stock in a research note on Thursday, November 7th. Finally, Bank of America cut their price target on Harley-Davidson from $50.00 to $45.00 and set a “buy” rating for the company in a report on Tuesday, October 15th. Five research analysts have rated the stock with a hold rating and four have given a buy rating to the stock. According to MarketBeat.com, Harley-Davidson currently has a consensus rating of “Hold” and an average target price of $42.00.

Harley-Davidson Trading Up 2.1 %

The company has a debt-to-equity ratio of 1.38, a quick ratio of 1.25 and a current ratio of 1.41. The firm has a market capitalization of $3.75 billion, a price-to-earnings ratio of 6.64, a P/E/G ratio of 0.32 and a beta of 1.48. The business has a fifty day moving average price of $31.76 and a 200 day moving average price of $34.26.

Harley-Davidson Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Monday, December 23rd. Stockholders of record on Tuesday, December 10th were paid a $0.1725 dividend. This represents a $0.69 annualized dividend and a dividend yield of 2.34%. The ex-dividend date was Tuesday, December 10th. Harley-Davidson’s dividend payout ratio is currently 15.54%.

Insider Transactions at Harley-Davidson

In other Harley-Davidson news, Director Maryrose Sylvester sold 4,278 shares of Harley-Davidson stock in a transaction that occurred on Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total transaction of $137,965.50. Following the transaction, the director now directly owns 17,687 shares of the company’s stock, valued at $570,405.75. The trade was a 19.48 % decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through this hyperlink. Company insiders own 0.87% of the company’s stock.

Hedge Funds Weigh In On Harley-Davidson

Hedge funds and other institutional investors have recently made changes to their positions in the business. Prospera Private Wealth LLC purchased a new position in Harley-Davidson in the third quarter valued at about $35,000. Ashton Thomas Securities LLC purchased a new stake in shares of Harley-Davidson during the 3rd quarter valued at about $38,000. Brooklyn Investment Group acquired a new position in Harley-Davidson during the 3rd quarter worth approximately $79,000. GAMMA Investing LLC boosted its holdings in Harley-Davidson by 24.6% in the 3rd quarter. GAMMA Investing LLC now owns 2,502 shares of the company’s stock worth $96,000 after acquiring an additional 494 shares during the period. Finally, Covestor Ltd grew its position in Harley-Davidson by 14.7% in the third quarter. Covestor Ltd now owns 3,505 shares of the company’s stock valued at $135,000 after acquiring an additional 448 shares in the last quarter. Institutional investors and hedge funds own 85.10% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.