Contrasting UBS (OTCMKTS:OUBSF) & KeyCorp (NYSE:KEY)

KeyCorp (NYSE:KEY) and UBS (OTCMKTS:OUBSF) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, dividends, analyst recommendations, profitability and earnings.

Institutional & Insider Ownership

79.7% of KeyCorp shares are held by institutional investors. 0.6% of KeyCorp shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares KeyCorp and UBS’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
KeyCorp	-2.52%	8.73%	0.63%
UBS	N/A	N/A	N/A

Analyst Recommendations

This is a breakdown of current recommendations and price targets for KeyCorp and UBS, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
KeyCorp	0	9	10	0	2.53
UBS	0	0	0	0	0.00

KeyCorp currently has a consensus price target of $19.69, suggesting a potential upside of 12.70%. Given KeyCorp’s stronger consensus rating and higher probable upside, analysts clearly believe KeyCorp is more favorable than UBS.

Valuation & Earnings

This table compares KeyCorp and UBS”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
KeyCorp	$9.24 billion	1.88	-$161.00 million	($0.30)	-58.25
UBS	N/A	N/A	N/A	N/A	N/A

UBS has lower revenue, but higher earnings than KeyCorp.

Summary

KeyCorp beats UBS on 8 of the 9 factors compared between the two stocks.

About KeyCorp

KeyCorp operates as the holding company for KeyBank National Association that provides various retail and commercial banking products and services in the United States. It operates in two segments, Consumer Bank and Commercial Bank. The company offers various deposits, investment products and services; commercial leasing, investment management, consumer finance; and personal finance and financial wellness, student loan refinancing, mortgage and home equity, lending, credit card, treasury, business advisory, wealth management, asset management, cash management, portfolio management, and trust and related services to individuals and small and medium-sized businesses. It also provides a suite of banking and capital market products, such as syndicated finance, debt and equity capital market products, commercial payments, equipment finance, commercial mortgage banking, derivatives, foreign exchange, financial advisory, and public finance, as well as commercial mortgage loans to consumer, energy, healthcare, industrial, public sector, real estate, and technology sectors for middle market clients. In addition, the company offers community development financing, securities underwriting, brokerage, and investment banking services. The company was founded in 1849 and is headquartered in Cleveland, Ohio.