Comparing RDE (NASDAQ:GIFT) and Coupang (NYSE:CPNG)

RDE (NASDAQ:GIFT) and Coupang (NYSE:CPNG) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, analyst recommendations, earnings, risk, institutional ownership, profitability and dividends.

Profitability

This table compares RDE and Coupang’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
RDE	N/A	-62.87%	-38.24%
Coupang	3.57%	11.52%	3.12%

Earnings and Valuation

This table compares RDE and Coupang”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RDE	$97.01 million	0.39	N/A	N/A	N/A
Coupang	$24.38 billion	1.87	$1.36 billion	$0.57	44.43

Coupang has higher revenue and earnings than RDE.

Volatility & Risk

RDE has a beta of -0.72, meaning that its share price is 172% less volatile than the S&P 500. Comparatively, Coupang has a beta of 1.11, meaning that its share price is 11% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and recommmendations for RDE and Coupang, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RDE	0	0	1	0	3.00
Coupang	0	1	8	0	2.89

RDE presently has a consensus target price of $4.00, suggesting a potential upside of 175.86%. Coupang has a consensus target price of $27.78, suggesting a potential upside of 9.69%. Given RDE’s stronger consensus rating and higher possible upside, equities research analysts clearly believe RDE is more favorable than Coupang.

Institutional and Insider Ownership

83.7% of Coupang shares are held by institutional investors. 20.5% of RDE shares are held by company insiders. Comparatively, 13.6% of Coupang shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Coupang beats RDE on 8 of the 11 factors compared between the two stocks.

About RDE

RDE, Inc. owns and operates a restaurant deal space in the United States. The company operates Restaurant.com that connects digital consumers, businesses, and communities with dining and merchant deal options at approximately 182,500 restaurants and retailers to approximately 7.8 million customers. It sells discount certificates for restaurants, as well as complementary entertainment and travel offerings, and consumer products on behalf of third-party merchants. The company is based in Schaumburg, Illinois.

About Coupang

Coupang, Inc., together with its subsidiaries owns and operates retail business through its mobile applications and Internet websites primarily in South Korea. The company operates through Product Commerce and Developing Offerings segments. It sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services. In addition, the company offers Rocket Fresh, which offers fresh groceries; Coupang Eats, a restaurant ordering and delivery services; and Coupang Play, an online content streaming services, as well as advertising products. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.