Roku (NASDAQ:ROKU) Trading 1.4% Higher – Time to Buy?

Roku, Inc. (NASDAQ:ROKU) traded up 1.4% during mid-day trading on Friday . The company traded as high as $69.92 and last traded at $68.57. 596,363 shares were traded during mid-day trading, a decline of 84% from the average session volume of 3,719,934 shares. The stock had previously closed at $67.63.

Analyst Ratings Changes

A number of analysts have issued reports on the stock. Citizens Jmp raised shares of Roku to a “strong-buy” rating in a report on Tuesday, January 21st. Wedbush reaffirmed an “outperform” rating and set a $100.00 price target on shares of Roku in a report on Monday, February 10th. Robert W. Baird raised shares of Roku from a “neutral” rating to an “outperform” rating and upped their price target for the stock from $70.00 to $90.00 in a report on Monday, November 18th. Baird R W raised shares of Roku from a “hold” rating to a “strong-buy” rating in a report on Monday, November 18th. Finally, Moffett Nathanson raised shares of Roku from a “sell” rating to a “neutral” rating and set a $70.00 price target for the company in a report on Tuesday, March 4th. One research analyst has rated the stock with a sell rating, seven have given a hold rating, fourteen have assigned a buy rating and two have issued a strong buy rating to the stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of $96.71.

Roku Trading Up 0.2 %

The company’s 50-day simple moving average is $81.73 and its 200-day simple moving average is $77.05. The stock has a market capitalization of $9.89 billion, a price-to-earnings ratio of -76.16 and a beta of 2.12.

Roku (NASDAQ:ROKU) last announced its quarterly earnings results on Thursday, February 13th. The company reported ($0.24) earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.44) by $0.20. Roku had a negative net margin of 3.15% and a negative return on equity of 5.34%. The firm had revenue of $1.20 billion during the quarter, compared to analysts’ expectations of $1.15 billion. On average, equities research analysts expect that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Insider Activity

In other news, CEO Anthony J. Wood sold 25,000 shares of the company’s stock in a transaction on Friday, January 10th. The shares were sold at an average price of $79.77, for a total value of $1,994,250.00. Following the sale, the chief executive officer now directly owns 26,538 shares of the company’s stock, valued at approximately $2,116,936.26. This represents a 48.51 % decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, insider Charles Collier sold 7,181 shares of the company’s stock in a transaction on Tuesday, March 4th. The shares were sold at an average price of $78.25, for a total transaction of $561,913.25. Following the completion of the sale, the insider now directly owns 7,380 shares in the company, valued at approximately $577,485. This represents a 49.32 % decrease in their ownership of the stock. The disclosure for this sale can be found here. In the last three months, insiders have sold 93,308 shares of company stock valued at $8,296,166. 13.98% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Roku

Institutional investors have recently modified their holdings of the company. Geneos Wealth Management Inc. boosted its stake in Roku by 369.9% during the fourth quarter. Geneos Wealth Management Inc. now owns 343 shares of the company’s stock worth $25,000 after acquiring an additional 270 shares in the last quarter. Vision Financial Markets LLC acquired a new stake in Roku in the fourth quarter worth $30,000. Raelipskie Partnership acquired a new stake in Roku in the third quarter worth $32,000. Game Plan Financial Advisors LLC acquired a new stake in Roku in the fourth quarter worth $37,000. Finally, Harvest Fund Management Co. Ltd grew its holdings in Roku by 4,091.7% in the fourth quarter. Harvest Fund Management Co. Ltd now owns 503 shares of the company’s stock worth $37,000 after purchasing an additional 491 shares during the period. 86.30% of the stock is owned by institutional investors.

Roku Company Profile

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.