Direct Digital Holdings, Inc. (NASDAQ:DRCT) President Sells $12,222.98 in Stock

Posted by David Hasegawa on Mar 17th, 2025

Direct Digital Holdings, Inc. (NASDAQ:DRCT – Get Free Report) President W Keith Smith sold 15,874 shares of Direct Digital stock in a transaction on Friday, March 14th. The shares were sold at an average price of $0.77, for a total transaction of $12,222.98. Following the completion of the transaction, the president now directly owns 96,164 shares in the company, valued at $74,046.28. The trade was a 14.17 % decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link.

W Keith Smith also recently made the following trade(s):

On Wednesday, March 12th, W Keith Smith sold 14,881 shares of Direct Digital stock. The shares were sold at an average price of $0.83, for a total transaction of $12,351.23.

Direct Digital Stock Down 5.9 %

NASDAQ:DRCT traded down $0.05 during midday trading on Monday, reaching $0.73. The stock had a trading volume of 60,969 shares, compared to its average volume of 820,773. The firm has a fifty day simple moving average of $1.15 and a two-hundred day simple moving average of $1.79. Direct Digital Holdings, Inc. has a 12-month low of $0.51 and a 12-month high of $35.88. The stock has a market cap of $10.75 million, a P/E ratio of -0.63 and a beta of 6.61.

Institutional Investors Weigh In On Direct Digital

A hedge fund recently bought a new stake in Direct Digital stock. Citadel Advisors LLC bought a new position in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT – Free Report) during the 4th quarter, according to its most recent 13F filing with the SEC. The fund bought 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned approximately 0.30% of Direct Digital as of its most recent filing with the SEC. Hedge funds and other institutional investors own 4.02% of the company’s stock.

About Direct Digital

(Get Free Report)

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.