Direct Digital Holdings, Inc. (NASDAQ:DRCT) President W Keith Smith Sells 14,881 Shares of Stock

Posted by Matthew Tipps on Mar 18th, 2025

Direct Digital Holdings, Inc. (NASDAQ:DRCT – Get Free Report) President W Keith Smith sold 14,881 shares of the firm’s stock in a transaction that occurred on Wednesday, March 12th. The stock was sold at an average price of $0.83, for a total transaction of $12,351.23. Following the sale, the president now directly owns 115,841 shares in the company, valued at approximately $96,148.03. The trade was a 11.38 % decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website.

W Keith Smith also recently made the following trade(s):

On Friday, March 14th, W Keith Smith sold 15,874 shares of Direct Digital stock. The shares were sold at an average price of $0.77, for a total transaction of $12,222.98.

Direct Digital Price Performance

Shares of Direct Digital stock opened at $0.80 on Tuesday. The firm’s fifty day simple moving average is $1.14 and its 200-day simple moving average is $1.78. The stock has a market capitalization of $11.72 million, a price-to-earnings ratio of -0.68 and a beta of 6.61. Direct Digital Holdings, Inc. has a 12 month low of $0.51 and a 12 month high of $35.88.

Hedge Funds Weigh In On Direct Digital

A hedge fund recently bought a new stake in Direct Digital stock. Citadel Advisors LLC bought a new stake in Direct Digital Holdings, Inc. (NASDAQ:DRCT – Free Report) during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund bought 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned 0.30% of Direct Digital at the end of the most recent reporting period. 4.02% of the stock is currently owned by institutional investors and hedge funds.

About Direct Digital

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Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.