Roku (NASDAQ:ROKU) Stock Price Down 2.1% – Should You Sell?

Roku, Inc. (NASDAQ:ROKU) shares were down 2.1% during trading on Friday . The company traded as low as $57.18 and last traded at $58.00. Approximately 1,262,575 shares traded hands during trading, a decline of 67% from the average daily volume of 3,781,759 shares. The stock had previously closed at $59.27.

Analyst Upgrades and Downgrades

A number of equities research analysts recently weighed in on the company. Needham & Company LLC reissued a “buy” rating and set a $120.00 target price on shares of Roku in a research report on Monday, March 24th. Citizens Jmp raised Roku to a “strong-buy” rating in a report on Tuesday, January 21st. Wedbush restated an “outperform” rating and issued a $100.00 target price on shares of Roku in a research note on Monday, February 10th. Rosenblatt Securities reiterated a “neutral” rating and set a $86.00 price target on shares of Roku in a research note on Thursday, February 13th. Finally, JPMorgan Chase & Co. boosted their price target on shares of Roku from $92.00 to $115.00 and gave the company an “overweight” rating in a report on Friday, February 14th. One equities research analyst has rated the stock with a sell rating, five have given a hold rating, eighteen have given a buy rating and three have assigned a strong buy rating to the company’s stock. According to data from MarketBeat, Roku currently has a consensus rating of “Moderate Buy” and an average target price of $96.70.

Roku Stock Up 1.6 %

The business’s fifty day moving average is $76.49 and its two-hundred day moving average is $76.57. The firm has a market cap of $8.79 billion, a price-to-earnings ratio of -67.66 and a beta of 2.17.

Roku (NASDAQ:ROKU) last released its earnings results on Thursday, February 13th. The company reported ($0.24) EPS for the quarter, beating the consensus estimate of ($0.44) by $0.20. Roku had a negative return on equity of 5.34% and a negative net margin of 3.15%. The company had revenue of $1.20 billion during the quarter, compared to analysts’ expectations of $1.15 billion. Research analysts forecast that Roku, Inc. will post -0.3 EPS for the current year.

Insiders Place Their Bets

In other news, CFO Dan Jedda sold 1,000 shares of the stock in a transaction on Wednesday, January 15th. The stock was sold at an average price of $77.18, for a total value of $77,180.00. Following the transaction, the chief financial officer now owns 63,555 shares of the company’s stock, valued at $4,905,174.90. This represents a 1.55 % decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CAO Matthew C. Banks sold 1,906 shares of Roku stock in a transaction on Tuesday, March 4th. The stock was sold at an average price of $80.36, for a total value of $153,166.16. Following the sale, the chief accounting officer now directly owns 7,256 shares of the company’s stock, valued at approximately $583,092.16. This trade represents a 20.80 % decrease in their ownership of the stock. The disclosure for this sale can be found here. In the last three months, insiders sold 72,905 shares of company stock valued at $6,638,056. 13.98% of the stock is currently owned by insiders.

Institutional Trading of Roku

A number of hedge funds have recently modified their holdings of the company. Geneos Wealth Management Inc. increased its stake in Roku by 369.9% in the fourth quarter. Geneos Wealth Management Inc. now owns 343 shares of the company’s stock valued at $25,000 after purchasing an additional 270 shares in the last quarter. Vision Financial Markets LLC acquired a new position in shares of Roku in the 4th quarter valued at $30,000. Princeton Global Asset Management LLC bought a new stake in shares of Roku in the 1st quarter valued at $35,000. Game Plan Financial Advisors LLC acquired a new stake in Roku during the 4th quarter worth $37,000. Finally, Harvest Fund Management Co. Ltd lifted its holdings in Roku by 4,091.7% during the fourth quarter. Harvest Fund Management Co. Ltd now owns 503 shares of the company’s stock worth $37,000 after acquiring an additional 491 shares in the last quarter. 86.30% of the stock is currently owned by institutional investors and hedge funds.

Roku Company Profile

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.