Baozun Inc. (NASDAQ:BZUN) Short Interest Update

Baozun Inc. (NASDAQ:BZUN) saw a large increase in short interest during the month of December. As of December 31st, there was short interest totalling 878,200 shares, an increase of 34.5% from the December 15th total of 652,900 shares. Based on an average daily volume of 655,000 shares, the short-interest ratio is presently 1.3 days. Currently, 1.6% of the company’s shares are short sold.

Institutional Investors Weigh In On Baozun

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Barclays PLC increased its position in shares of Baozun by 2,153.5% in the third quarter. Barclays PLC now owns 160,000 shares of the technology company’s stock valued at $573,000 after acquiring an additional 152,900 shares during the period. Public Employees Retirement System of Ohio bought a new stake in shares of Baozun in the third quarter worth about $149,000. XTX Topco Ltd purchased a new position in Baozun during the 3rd quarter valued at about $175,000. Wolverine Trading LLC raised its position in Baozun by 42.5% during the 3rd quarter. Wolverine Trading LLC now owns 15,228 shares of the technology company’s stock valued at $52,000 after purchasing an additional 4,545 shares during the last quarter. Finally, State Street Corp purchased a new stake in Baozun in the 3rd quarter worth approximately $170,000. 47.29% of the stock is currently owned by institutional investors.

Analyst Upgrades and Downgrades

Separately, Citigroup upped their price target on shares of Baozun from $3.90 to $4.20 and gave the company a “buy” rating in a research report on Tuesday, November 26th.

Baozun Trading Down 2.3 %

BZUN stock traded down $0.07 during midday trading on Thursday, hitting $2.80. The company had a trading volume of 171,906 shares, compared to its average volume of 384,693. The stock has a market cap of $172.06 million, a price-to-earnings ratio of -5.18 and a beta of 0.31. Baozun has a 52 week low of $1.90 and a 52 week high of $4.38. The stock’s 50 day moving average price is $2.77 and its 200 day moving average price is $2.75.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.