Banzai International (NASDAQ: BNZI) Announces Definitive Agreement to Acquire Act-On Software Inc.

On January 23, 2025, Banzai International, Inc., a marketing technology company listed on the Nasdaq Capital Market, disclosed details of a definitive agreement to acquire Act-On Software Inc., an enterprise marketing automation platform provider. The merger agreement, effective January 22, 2025, aims to blend Act-On’s sophisticated marketing automation tools with Banzai’s existing suite of marketing solutions.

The transaction is structured to enhance Banzai’s revenue stream significantly. Act-On’s financials are expected to contribute towards an increase in revenue of approximately $27 million for the twelve-month period ending December 31, 2025, on a pro forma basis. The total enterprise value of the merger consideration is estimated to be $53.2 million.

Under the terms of the agreement, the merger consideration will consist of Banzai Class A Common Stock, and/or Pre-Funded Warrants exercisable for shares of Class A Common Stock, along with cash consideration totaling $53.2 million. The completion of the acquisition is projected to take place in February 2025, pending satisfaction of customary closing conditions.

Banzai’s CEO, Joe Davy, expressed enthusiasm over the acquisition, highlighting Act-On’s focus on delivering efficient marketing automation solutions. Act-On’s platform, powered by AI and equipped with an open data architecture, aids in enhancing team productivity, engaging customers across communication channels, and improving marketing ROI for clients.

Act-On’s CEO, Kate Johnson, acknowledged the strategic alignment between the two companies, emphasizing the importance of AI-powered marketing solutions in simplifying and streamlining marketers’ tasks. The integration of Act-On’s platform into Banzai’s product family is envisioned to offer marketers innovative solutions to accelerate growth and customer value maximization.

Investors and stakeholders can access detailed information regarding the acquisition in Banzai’s Form 8-K filed with the Securities and Exchange Commission on January 23, 2025. The announcement signifies a significant step towards Banzai’s strategy to build a comprehensive suite of AI-driven marketing tools aimed at catering to businesses of all sizes and driving revenue growth.

It is important to note that this article is based on the information disclosed in the Form 8-K filing by Banzai International. Investors are encouraged to conduct further research and review the complete filings for comprehensive details regarding the transaction and its potential impact on the company.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements carry inherent uncertainties and risks, and actual results may vary due to various factors. Investors are advised to carefully consider these factors while evaluating the forward-looking statements.

This article was generated by an automated content engine and was reviewed by a human editor prior to publication. For additional information, read Banzai International’s 8K filing here.

About Banzai International

7GC & Co Holdings Inc does not have significant operations. It focuses on effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization, or related business combination with one or more businesses. The company intends to identify business opportunities in the field of technology.