Head to Head Review: ECD Automotive Design (NASDAQ:ECDA) and Niu Technologies (NASDAQ:NIU)

Institutional and Insider Ownership

94.8% of ECD Automotive Design shares are held by institutional investors. Comparatively, 75.1% of Niu Technologies shares are held by institutional investors. 77.3% of ECD Automotive Design shares are held by insiders. Comparatively, 10.2% of Niu Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Volatility and Risk

ECD Automotive Design has a beta of -1.52, indicating that its stock price is 252% less volatile than the S&P 500. Comparatively, Niu Technologies has a beta of 0.48, indicating that its stock price is 52% less volatile than the S&P 500.

Valuation and Earnings

This table compares ECD Automotive Design and Niu Technologies”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ECD Automotive Design	$15.12 million	1.90	-$1.60 million	N/A	N/A
Niu Technologies	$373.49 million	0.42	-$38.29 million	($0.44)	-4.60

ECD Automotive Design has higher earnings, but lower revenue than Niu Technologies.

Profitability

This table compares ECD Automotive Design and Niu Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ECD Automotive Design	N/A	N/A	N/A
Niu Technologies	-8.53%	-24.22%	-9.95%

Summary

ECD Automotive Design beats Niu Technologies on 7 of the 9 factors compared between the two stocks.

About ECD Automotive Design

ECD Automotive Design, Inc. engages in the production and sale of customized Land Rover vehicles in the United States. The company also provides repair or upgrade services and extended warranties to customers. It restores various vehicles, including Land Rovers Defenders, Land Rover Series IIA and III, the Range Rover Classic, and Jaguar E-Type. The company was founded in 2013 and is based in Kissimmee, Florida.

About Niu Technologies

Niu Technologies designs, manufactures, and sells electric scooters in the People’s Republic of China, Europe, and internationally. The company offers RQi, NQi, MQi, SQi, UQi, F, and Gova series smart electric scooters, motorcycles, mopeds, and bicycles; KQi series kick-scooters; BQi series e-bikes; and Niu Aero Sports Bicycles. It also provides accessories and spare parts under the NIU brand name comprising scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, jeans, hats, bags, jewelry, notebooks, badges, key chain, and mugs; and performance upgrade components consisting of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company operates NIU app, which provides online repair request, service station locator, theft reporting, smart check, smart services, scooter status, historical riding data, and key diagnostics, as well as NIU cover, which provides insurance services. It sells and services its products through city partners and franchised stores, distributors, third-party e-commerce platforms, and its online store. The company was incorporated in 2014 and is headquartered in Beijing, the People’s Republic of China.